Top rated bingo site tombola has brought out a completely new sequence of ad break bumpers which backup its sponsorship of popular TV soap Emmerdale. Customers at Tombola bingo were asked to express an interest if they were interested in taking part in making the ads earlier this year. The outcome was twenty five normal, everyday bingo players being chosen from scores of entries to take part in this third selection of promotional advertorials that started recently.
The happy tombola Bingo players selected to be involved travelled to Newquay, Cornwall and Truro to make the films and took part in activities from sandcastle building to quad biking, from making pasties to abseiling and fishing. This was filmed like a fly on the wall reality show.
Viewers will see 21 assorted bumpers with segments representing all the events performed and each customer that participated will feature as the principal personality for a few seconds each. The ads will be used for approx a year and due to the fact the sponsorship arrangement covers all Emmerdale broadcasts across all the ITV stations, online sponsorship of Emmerdale and much more that is plenty of airtime for each person and tombola bingo.
Making the ads brought together people from all over the U.K and with vastly contrasting lifestyles. There’s mum of 3 children Karen Taylor from Wakefield, West Yorkshire, together with Company Director Christine Di Ciacca from Retford, to name just two, but by the end of making the ads all were good friends and a big reunion is planned in the near future.
Tue, May 24, 2011
UK Bingo